Why You Should Be Using Commercial Videos To Promote Your Business.

Commercial videos are an effective way to tell a compelling story that customers will want to buy into. From creative storyboards to casting actors, to filming footage, commercial video production takes time. It also requires the right tools to make the process easy for you. Of course, there’s editing too - which is where our blog post comes in. Read on for tips about how to make the most of commercial video!

Why You Should Be Using Commercial Videos To Promote Your Business.
Laura Usieto
August 26, 2022

How to create a content plan

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What is a content plan and why it is so important?

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What are the best tools to create content plans easily?

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3 tips to create a content plan that drives engagement and growth

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Identify the content that is performing best, and stick with it

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What is a commercial video?

Commercial video production is the process of capturing your business story in a way that connects with viewers. It Includes everything from storyboarding, filming, casting and editing to deliver an amazing final product. The goal of commercial video production is to create content for marketing purposes or other informational needs. Commercial videos are great because they can be used on social media sites like Facebook or Instagram as well as more traditional platforms such as YouTube and Vimeo.

Why you should be using commercial videos to promote your business

There are many reasons why you should be using commercial videos to promote your services. First, they can be used to demonstrate just how the product works and the benefits it has for the consumer. Second, it’s a great way to showcase your company’s culture and values to potential clients. Lastly, it’s a fantastic way to show off your employees and what they do for your company day in and day out.

These are all great reasons but let’s take a look at some more reasons why commercial video is an effective marketing tool:

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1) Commercial videos engage customers

Commercial videos engage customers in a different way than other advertising methods do (like print or TV ads).

Print, TV, and even the Internet are all amazingly effective at getting potential clients to want to purchase products.But all of these are 1-dimensional advertising tools. (In short, websites don’t share how the product works, case studies don’t show how the product has benefited real-life people, and TV commercials will only make you want to buy the product once.)

The result is that customers need to rely on these forms of advertising every single day just for some worthwhile results in return. Now imagine a world where customers regularly received commercial input from their friends and family. Isn’t that what it feels like when your mom or uncle tells you stories about a certain product? Wouldn’t this fit right in with your company story?

As exercises in leveraging social media,consumer videos help your socially savvy clients feel a kinship with you comfortably without requiring them to act on anything you say… yet that’s just what they get from watching your commercial videos!

2) Commercial videos generate revenue.

That revenue can go in specific directions like selling ad space 2 different times or making money through retargeting ad campaigns... revenue isn't always directly tied to running an advertisement campaign.

With each day's ad campaign, that would see companies paying over $1,500 per campaign and getting nowhere. I imagine you wouldn't be too upset to know you're spending less than a dollar on a commercial video...of course, I could be totally wrong about the numbers here.Your computer graphics guy won't be romancing any more phone-looking sexcombined in your video advertising. Some people might actually prefer that.

It’s true: Quicktime and high-definition videos require pretty fast computers and software like Final Cut Studio alongwith complex audio editing software to make them look truly polished.Essentially what this means is that if you’re making commercials for computers as opposed than home equipment like DVD players or LED TVs, then you might need expensive hardware to throw together a product demo or skillfully explain how your product works.

3) Commercial videos provide high-production quality that builds trust.

Whether people are on the phone with a sales rep, wanting to send some friends/family your product sizzle reel,curious about how to use your product, or simply wanting to know more about the company, more of your intended story will be conveyed via TV commercials.

4) Commercial videos help convince viewers you’re an expert yourself.

On avery basic level without even entering into all of the troubleshooting, dialog,and editing that goes into commercials, all that editing has made me a pro at shooting cue cards and business cards better. If someone doesn’t know what isup constantly about operating just about any product we have...their lives go downhill super fast! I also don't mind sharing tips so may as well make them laugh with comedy in my copy as a backup from time to time. Customers can see I'm not talking down or some self-help guru.

5) Commercial videos generate more leads because they’re more memorable than other forms of advertising such as print or TV ads.

A study by the IAB found that 69% of people remembered an online video ad they saw in the past 30 days. This is much higher than for TV ads, at 45%, or newspaper ads, which are only recalled by 36%.

Commercial videos generate more leads because they’re more memorable than other forms of advertising such as print or TV ads.

6) As consumers become increasingly visual, commercial video offers an entirely new perspective on how advertisements could be presented to the consumer.

A commercial video is an emerging trend in advertising and has been for a few years now, as companies realize how powerful it can be to present their products through videos instead of just still images or words on a page. Video advertisements are becoming more popular because they offer consumers something different than what traditional forms of marketing have done before: the ability to see and hear about products from actual customers who use them every day, not just company spokespeople talking about features that may or may not apply to you specifically.


How to pick the right video production company

Picking a company for your video can be a daunting task. The first thing you'll need to do is think about what exactly you're looking for in the project and how much time and money are available.Once that's figured out, it will be easier to find production companies with similar needs as yours who would also work well within those constraints. If There isn't any particular style or type of video desired, then this process should take less than five minutes because there will only be one option:

UXEPIC Video production is the best commercial company that offers high conversions of customers with low costs. Video marketing is one of the most important aspects of your business. This is because it has more potential to reach out to people and make them buy your product or services. However, there are many small companies who want to be successful in video marketing but cannot get success at all. For this, they need an experienced video production company that can help them in converting their customers into leads withhigh-quality videos that will not cost them much money. Let’s find out how UXEPIC Video production company can offer you high conversions with fewer costs.


How to make the most of your investment in a commercial video

Now that you know how to create a commercial video, it's time to put all of your hard work into use. You want your efforts to pay off, so here are some tips for maximizing your investment in this type of video content:

1) Create an online audience -

For the most part, you can't sell anything if no one knows who you are. To ensure that people know about your company and what you offer, start by making sure that they're aware of your presence on the internet. If you've already created a company website or social media pages,make sure they reflect the same aesthetic as your video. Give people easyaccess to learn more about who you are and what you do!

2) Drive traffic back to your site or social media page -

Once people find out about your business thanks to your video content, make sure they're getting value from it! When Someone watches your video on YouTube or Facebook Watch, make it easy for them to share with friends via email or social media (or even return straight back to their site). This will help bring more traffic back home where you canconvert those visitors into customers!

3) Targeted Advertising -

Advertising also plays a major role in driving sales. With targeted advertising through Facebook ads, for example, you can increase brand awareness by as much as 80%. Imagine being able to target potential customers interested in specific products right when they're searching for something related to what you have available! By investing in digital marketing tools like


Business videos are a powerful marketing tool to help you tell your company story, increase sales and grow your customer base. The best way to do that is to know what you want before you start talking to production companies.

For example, who is the target audience for your video? What are you trying to convey? And what are your goals? These are all important questions you should answer before talking to any production company.

Choosing the right video production company can mean the difference between a video that's a hit and one that's a dud, sobe careful with this step.