Why you should use promotional videos to promote your business

Promotional videos are an effective way to tell a compelling story that encourages customers to buy. From creative storyboarding to casting actors to filming footage, producing promotional videos takes time. You also need the right tools to simplify the process for you. Of course, editing is also part of the process - and that's where our blog post comes in. Read on for tips on how to get the most out of promotional videos!

Why you should use promotional videos to promote your business
Laura Usieto
August 26, 2022

How to create a content plan

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What is a content plan and why it is so important?

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What are the best tools to create content plans easily?

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3 tips to create a content plan that drives engagement and growth

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Identify the content that is performing best, and stick with it

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What is a Promotional videos?

Commercial video production is about presenting your company's story in a way that resonates with viewers. It involves everything from storyboarding to filming, casting and editing to deliver an impressive final product. The goal of commercial video production is to create content for marketing or other informational purposes. Promotional videos are great because they can be used on social media sites like Facebook or Instagram as well as more traditional platforms like YouTube and Vimeo.

Why you should be using Promotional videos to promote your business

There are many reasons why you should use promotional videos to advertise your services. First, it allows you to demonstrate how the product works and how it benefits the consumer. Second, it's a great way to introduce your company's culture and values to potential customers. And finally, it's a fantastic way to showcase your employees and what they do for your company every day. These are all good reasons, but let us look at a few more reasons why promotional videos are an effective marketing tool:

1) Promotional videos engage customers

Promotional videos appeal to customers in a different way than other advertising methods (such as print or TV ads). Print, TV and even the Internet are all amazingly effective at getting potential customers to buy products. (In short, websites do not show how the product works, case studies do not show how the product has helped people in real life, and TV commercials only make you want to buy the product once. Now imagine a world where customers receive regular advertisements from their friends and family. Is not that how it feels when your mother or uncle tells you stories about a particular product? Would not that fit your business story as well? As an exercise in using social media, consumer videos help your socially savvy customers feel connected to you without having to respond to what you say... but that's exactly what they get when they watch your promotional videos!

2) Promotional videos generate revenue.

This revenue can flow in certain directions, such as selling ad space at 2 different times or retargeting ad campaigns... the revenue is not always directly related to running an ad campaign. I imagine you would not be too upset about spending less than a dollar on a promotional video... Of course, I could be completely wrong about the numbers.Your computer graphic artist will not be hosting more sex on a cell phone in your video commercial. Some people might even prefer that.Quicktime and high-definition videos require pretty fast computers and software like Final Cut Studio along with complex audio editing software to make them look really good. This essentially means that if you are advertising computers rather than home devices like DVD players or LED TVs, you'll need expensive hardware to put together a product demo or cleverly explain how your product works.

3) Promotional videos provide high-production quality that builds trust

Whether people are on the phone with a sales rep, want to send friends/family your product video, are curious about how to use your product, or just want to learn more about the company, TV commercials can help you convey more of your intended story.

4) Promotional videos help convince viewers you’re an expert yourself

On a very basic level, without going into all the troubleshooting, dialog, and editing of commercials, all the editing has made me a pro at turning cue cards and business cards. If someone does not know how to work pretty much any product we have, they are going downhill real fast! I also do not mind passing on tips, so I can make them laugh with comedy in my writing from time to time. That way, customers can see that I am not talking down to them or being a self-help guru.

5) Promotional videos generate more leads because they’re more memorable than other forms of advertising such as print or TV ads

A study by the IAB found that 69% of people remember an online video ad they saw in the last 30 days. That's much higher than TV at 45% or newspaper ads, which only 36% remember. Promotional videos generate more leads because they are more memorable than other forms of advertising such as print or TV ads.

6) As consumers become increasingly visual, Promotional videos offers an entirely new perspective on how advertisements could be presented to the consumer.

Promotional videos are an emerging trend in advertising, and have been for several years, as companies have realized how effective it can be to showcase their products through videos, rather than just still images or words on a page. Video advertising is growing in popularity because it offers consumers something different than traditional forms of marketing: the opportunity to see and hear products from actual customers who use them every day, not just company spokespeople talking about features that may or may not apply to you.

How to pick the right video production company

Choosing a company for your video can be a daunting task. The first thing to consider is what exactly you want from the project and how much time and money you have available. If you are clear about this, it will be easier for you to find production companies that have similar requirements to yours and can also work within those specifications. If you do not want a particular style or type of video, this process should take less than five minutes, as there is only one option: UXEPIC video production is the best commercial company that offers high conversion rates among customers with low costs. Video marketing is one of the most important aspects of your business. This is because it has more potential to reach people and make them buy your product or services. However, there are many small businesses that want to succeed in video marketing but fail to do so. For that, they need an experienced video production company that can help them convert their customers into prospects with high-quality videos that do not cost a lot of money. Let us find out how UXEPIC video production company can provide you with high conversion rates at low costs.

How to make the most of your investment in a commercial video

Now that you know how to create a promotional video, it's time to put all your hard work into action. You want your efforts to pay off. So here are some tips on how to maximize your investment in this type of video content:

1) Create an online audience

In most cases, you can not sell anything if no one knows who you are. To make sure people know about your business and what you offer, you should first make sure they know about your presence on the Internet. If you already have a business website or social media pages set up, make sure they have the same aesthetic as your video. Make it easy for people to learn more about who you are and what you do!

2) Drive traffic back to your site or social media page

If people became aware of your business thanks to your videos, make sure they get value out of it! If someone watches your video on YouTube or Facebook Watch, make it easy for them to share it with friends via email or social media (or even return directly to your website). This will help drive more visitors back to your website, where you can convert those visitors into customers!

3) Targeted Advertising

Advertising also plays an important role in sales promotion. For example, with targeted advertising via Facebook ads, you can increase brand awareness by up to 80%. Imagine being able to target potential customers interested in certain products at the exact moment they are searching for something related to your offer! By investing in digital marketing tools.


Promotional videos are a powerful marketing tool that can help you tell your company's story, increase sales and grow your customer base. It's best to know what you want before you start talking to production companies: For example, who is your video's target audience? What do you want to convey? And what are your goals? These are all important questions to answer before you talk to a production company. Choosing the right video production company can make the difference between a successful video and a failed one, so be careful with this step.