An engineer approached us with the goal of building a strong presence that would convey his knowledge and highlight the importance of his office, which deals with the design of transportation and roads...
Tadsheen Pro is one of the leading companies in Israel specializing in providing engineering services to the leading institutions and companies in the economy. The client's requirements: to design a logo that reflects the company. To create a design identity, graphic language and branding. An innovative website with a professional look and feel that reflects the spirit of the company and showcases the client's portfolio. Eng was open, honest and collaborative. Key requirements came up very quickly and were distilled into important points that allowed us to customize the service in the best possible way.
Logo: Tadsheen Pro Engineering specializes in traffic and road design, so the logo was designed with that in mind. We took the initial letter T and placed it as a traffic island, creating a semicircle that wraps around the central letter and with a long side above the letter T, giving the appearance of a traffic circle between the two objects, creating the feeling of a road. To reinforce this impression, we added two diagonal lines to the upper right edge of the second object, giving the impression of a road or dividing lines
The color we chose for the logo is a rough, dark yellow with a slight shimmer that immediately evokes associations with a road and transportation. The complementary color for the rest of the language The graphic is a subtle khaki. Again, this is a color that reminds us of construction, engineering, concrete, and anything else that comes to mind... Corporate identity: the road and in general the world of construction and transportation is a world of gray tones or dark tones, so the entire website and all the media of the company are in these colors, so much identified with the field of construction and civil engineering with emphasis on road design. Structure of the website: for such a serious company, with many projects of enormous size and with a lot of responsibility!
There is a need for a clean, understandable website that presents it perfectly. That's why we chose the Hero section with a video background of one of the company's projects, with the logo on the left (English from left to right) and the Citrus menu on the right, which starts transparent and turns into the background of the website when scrolling down. In the middle of the Hero section is the company logo and a short text that accurately describes the company's expertise. And next to it, an arrow to scroll down and a button with a call to action. In such a big business as transportation infrastructure planning, you work with big companies, so we chose to introduce them right at the beginning of the down-scroll
Next, we decided to divide the top six services that Tadsheen Pro offers into three columns. And in each column with two services, we customized a corresponding icon for each service. After presenting the services, we created a highlighted area by breaking the background color in combination with a photo of the business owner, where he briefly talks about the company itself. At the bottom of the main page there is a gallery with the original plans of the projects you will design for Pro
The gallery is asymmetrical to create interest, the colors are soft pastels for a pleasant look and to emphasize the programs themselves. We have arrived at the potter - a classic black background where the navigation menu is easy to read and the company logo is highlighted. There is also a text describing the company and inviting to contact it.
A clean, redesigned website that invites prospects to contact us and has increased organic traffic to over 100,000 surfers per year and improved conversion rates by more than 25%. Good news for the client and their business.
Even a huge website, or a huge company started with an entrepreneur's idea. They also went through all the stages from the idea, to characterization, planning, design, construction, rejections and improvements to get to where they are today.
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