With the food comes the appetite
Branding for a hamburger restaurant
Project Overview
"Last Burger" is a mockup for an app/website of a hamburger restaurant. The theme around which we designed the screens is the American junk culture, with bright colors of yellow black and red that are so identified with the biggest fast food brands in the world. On the website there is an option to locate a nearby branch and navigate to it, order food in advance Through a yeast-friendly menu for every burger and hamburger.
Project Execution
After a market survey we realized that a lot of people 85 out of 100 people we surveyed associate a hamburger with a real junk scene therefore:- creating a design line for it and adapting it to the American New York scene, one that broadcasts a real hamburger from the street.- We created colors reminiscent of the classic New York taxis, Mustard yellow combined with black for emphasis. - We adjusted the navigation map in the same colors, all to give the feeling that you are walking through the streets of New York on your way to your favorite hamburger. We combined an internal navigation system with the same design language, with the aim of keeping the user inside our application and not leaving to provide navigation external.
Project Results
It made us hungry, what do you say? A fun app, with vivid colors. Pictures that make you want to take a bite of the screen (don't do it! From experience, it's not tasty and hurts your teeth). Everything in one place - menu, ordering, navigation and providing up-to-date information on when the latest hamburger is ready...
Don’t take our word for it, take theirs!
Even a huge website, or a huge company started with an entrepreneur's idea. They also went through all the stages from the idea, to characterization, planning, design, construction, rejections and improvements to get to where they are today.
